Applied Arts

SAMARA: Product Naming

September 2020

samara backyard

Samara, a spun-off venture from AirBnB co-founder Joe Gebbia, sells factory-produced studio and one-bedroom accessory units to homeowners. They approached Applied Arts to create a flexible naming system for a range of forthcoming projects, resulting in the recently launched product line, Backyard. Backyard, “the little house designed for the next phase of your life,” comes in two models, Studio and One Bedroom.

Applied Arts worked closely with the team through rounds of naming explorations and semiotic analysis, resulting in a brand naming architecture that would extend over future products.