Stella Artois centers creative culture and the elevated “Life Artois” with a specific focus on the intersection of film and food. Applied Arts approached the brand with a series of creative concepts, including  “Director’s Cut” — a video series featuring some of the most groundbreaking emerging talent across the culinary and cinematic worlds. Filmmakers Tourmaline, Matt Wolf and Amalia Ulman, paired with chefs Devonn Francis, Andy Baraghani and Natasha Pickowicz to discuss a shared sense of place as communicated through food and film.

From the initial concept to creative direction, production and post, Applied Arts created a franchisable “Dinner & A Movie” style content format for the brand.