Zora, the open protocol to buy, sell and curate NFTs on Ethereum, sought to launch via an emotionally driven written piece. What resulted was a concise, powerful manifesto that echoed many cultural producers' frustrations with existing methods to disseminate and sell their work. The manifesto served as a powerful statement of intent for Zora’s protocol development.

Months later, we worked again with Zora to define their re-positioning more deeply rooted in their tech, as a protocol for NFT marketplaces.